Kim Kardashian is shrugging off criticism over the $2.99 monthly fee she charges for access to her website ... she says it's actually a great deal.

Kim's taking heat from blogs and users who think she's already made enough money on consumers. But our sources close to Kim say she's cutting her fans a break for her makeup tutorials.

There's big business with makeup lectures ... people paying upwards of $500 to see Kim and her makeup artist Mario Dedivanovic live, so Kim thinks a $3 monthly fee is a steal.

And Kim says she's offering a lot more ... a style section where you can copy her everyday looks. 

If that's not your thing ... there's always Khloe's new app where $2.99 buys you unlimited access to her workout videos. 

Capitalism rules.